HE USE OF RADIO TO PERSUADE AUDIENCE TO TAKE COVID 19 VACCINE
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- NGN 3000
EXCERPT FROM THE STUDY
As part of its efforts to combat misinformation and to encourage the masses to take the covid-19 vaccine, the NCDC periodically hosts daily press briefings to keep the press and the public up to date with its activities. These briefings are often broadcast live on the major national TV stations, including the National Television Authority (NTA), Channels TV and African Independent Television (AIT). While existing efforts have mainly been focused on social media, SMS, TV and live media briefings, the potential of radio in efforts to persuade the masses to take the vaccine and as well combat the spread of misinformation about COVID-19 has been downplayed. The direct observation of twenty-five radio stations across Nigeria over a three-month period (March to May 2020), revealed the airing of only one radio advert titled ‘Make you take responsibility’ directly sponsored by the NCDC. Even at that, the one-minute advert produced in Nigerian pidgin, highlights the need for citizens to take responsibility for their safety through safe practices like hand washing, social distancing, and not touching their faces, and has not really covered adequate sensitization This led to mass ignorance and laxity of rural people in taking the vaccine.
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